The Moroccan SMEs Observatory, represented by the economist Dr. Haitham Barhoune, was pleased to participate in the seminar 'Investment and Territorial Attractiveness: Pilot Study of the Marrakech-Safi Region.' This event marked the presentation of econometric and statistical work conducted jointly by the Marrakech-Safi Regional Investment Center Marrakech Invest and the HEM Research Center HEM - Business & Engineering School. These works aimed, on the one hand, to correlate investment with job creation, and on the other hand, to analyze the attractiveness factors of the Marrakech-Safi region.